Programme of events
On 24-26 February 2021, the most important event for professionals in the horticultural industry will be held. Knowledge and experience in one place.
Congress of Horticultural Industry Leaders
24-26.02.2021
Programme of events
Day 1, 24.02.2021 (Wednesday)
Day 2, 25.02.2021 (Thursday)
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9:15 am - 9:30 am |
Welcoming the conference participants |
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9:30 am - 10:15 am |
New trends in the horticultural industry |
Karol Leja, analyst from research company Euromonitor International |
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10:15 am - 11:00 am |
How coronavirus changed the consumer − opportunities and pitfalls in the green industry |
Oliver Mathys, the owner of Oliver M. Consulting, a consultant |
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11:00 am - 11:45 am |
How to effectively promote your business using paid advertising without wasting your budget − from Google to Instagram
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Artur Jablonski, Digitalk − CEO
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11:45 am - 12:00 pm |
Break |
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12:00 pm - 12:30 pm |
Summary of the season in the horticultural industry and ideas for the next one − debate |
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12:30 pm - 1:00 pm |
Effective techniques for dealing with difficult customers |
Marek Borowinski, Shop Doctor |
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1:00 pm - 1:15 pm |
Break |
|
|
1:15 pm - 1:45 pm |
In what direction are newly opened garden centres in Poland heading? Good practices, innovative solutions, grants |
Robert Radkiewicz, Garden Centre from A to Z Project
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1:45 pm - 2:15 pm |
Good and bad day, or what colour characteristics we display and how to recognise them in others |
Sylwia Piskulska, PICTORIAL agency |
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Day 3, 26.02.2021, Friday
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Time |
Lecture topic |
Speaker |
|
9:15 am - 9:30 am |
Welcoming the conference participants |
|
|
9:30 am - 10:15 am |
Post-crisis marketing − where to start, what areas need change? |
Sylwia Piskulska, PICTORIAL agency |
|
10:15 am - 11:00 am |
How to lose 24 million US dollars on a can of Pepsi? The most spectacular statistical errors in the history of business |
Janina Bak, Janinadaily.com
|
|
11:00 am - 11:15 am |
Break |
|
|
11:15 am - 11:45 am |
Display at the checkout counter that boosts your garden centre sales − some practical tips
|
Marek Borowinski, Shop Doctor
|
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11.45 a.m. - 12.15 p.m. |
Horticultural industry and the digital world − the perfect relationship
|
Marta Orzechowska, client service team leader
|
|
12:15 pm - 12:30 pm |
Break |
|
|
12:30 pm - 1:00 pm |
Cost optimisation in garden centres during a pandemic. How to earn more reducing costs |
Robert Radkiewicz, Garden Centre from A to Z Project |
|
1:00 pm - 1:30 pm |
How to develop an online store? |
Lukasz Cholewicki, r360 |