Organizer: Grupa MTP

Programme of events

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On 24-26 February 2021, the most important event for professionals in the horticultural industry will be held. Knowledge and experience in one place.

Congress of Horticultural Industry Leaders

24-26.02.2021

Programme of events

Day 1, 24.02.2021 (Wednesday) 

Business Meetings Day

Day 2, 25.02.2021 (Thursday)

9:15 am - 9:30 am

Welcoming the conference participants 

 

9:30 am - 10:15 am

New trends in the horticultural industry
in the region of Central and Eastern Europe

Karol Leja,

analyst from research company Euromonitor International

10:15 am - 11:00 am

How coronavirus changed the consumer −

opportunities and pitfalls in the green industry

Oliver Mathys, the owner of Oliver M. Consulting, a consultant
in the horticultural industry

11:00 am - 11:45 am

How to effectively promote your business using paid advertising without wasting your budget − from Google to Instagram

 

Artur Jablonski,

Digitalk − CEO

 

11:45 am - 12:00 pm

Break

 

12:00 pm - 12:30 pm

Summary of the season in the horticultural industry and ideas for the next one − debate
with producers from the horticultural industry 

 

 

12:30 pm - 1:00 pm

Effective techniques for dealing with difficult customers

Marek Borowinski, Shop Doctor

1:00 pm - 1:15 pm

Break

 

1:15 pm - 1:45 pm

In what direction are newly opened garden centres in Poland heading? Good practices, innovative solutions, grants

Robert Radkiewicz, Garden Centre from A to Z Project

 

1:45 pm - 2:15 pm

Good and bad day, or what colour characteristics we display and how to recognise them in others

Sylwia Piskulska, PICTORIAL agency

 

 

 

 

Day 3, 26.02.2021, Friday

Time

Lecture topic

Speaker

9:15 am - 9:30 am

Welcoming the conference participants 

 

9:30 am - 10:15 am

Post-crisis marketing − where to start, what areas need change?

Sylwia Piskulska, PICTORIAL agency

10:15 am - 11:00 am

How to lose 24 million US dollars on a can of Pepsi? The most spectacular statistical errors in the history of business

Janina Bak, Janinadaily.com

 

11:00 am - 11:15 am

Break

 

11:15 am - 11:45 am

Display at the checkout counter that boosts your garden centre sales − some practical tips

 

Marek Borowinski, Shop Doctor

 

11.45 a.m. - 12.15 p.m.

Horticultural industry and the digital world − the perfect relationship

 

Marta Orzechowska, client service team leader
at 1000ideas

 

12:15 pm - 12:30 pm

Break

 

12:30 pm - 1:00 pm

Cost optimisation in garden centres during a pandemic. How to earn more reducing costs

Robert Radkiewicz, Garden Centre from A to Z Project

1:00 pm - 1:30 pm

How to develop an online store?
10 practical tips

Lukasz Cholewicki, r360