The Congress of Horticultural Industry Leaders is an event created based on the key trends, needs and guidelines of representatives of the industry. Bearing in mind global trends and the growing popularity of online events, we have decided to change the Congress date to February 24-26, 2021 and organise it through the world's most cutting-edge online meeting platform − GRIP, which will create not only perfect conditions for following the conference, but it will also enable virtual meetings on a scale previously unknown on the Polish market.
GRIP is an extremely advanced, yet intuitive platform that allows you to meet online and reach customers from all over the world. The advantage of the application is the ability to use both computers and mobile devices, as well as its compatibility with Outlook and Google calendars. The simple formula of the application gives real and measurable information on profile visits and interest in the meeting on the part of a potential contractor, thanks to which it is possible to conduct business talks and finalise the contracting process. Due to the fact that it is currently the best tool for organising industry meetings, the organisers of the Congress of Horticultural Industry Leaders have decided to implement it during the upcoming online event.
The programme of the event remains unchanged. Workshops and training will be conducted by experts from Poland and Europe with rich experience in management, marketing and sales. Among the speakers there will be Janina Bak, Sylwia Piskulska, Artur Jablonski, Karol Leja, Marek Borowinski Robert Radkiewicz, Marta Orzechowska, Lukasz Cholewicki, as well as special guest Oliver Mathys, who is a respected expert in marketing of plants, administration, purchasing and logistics, consultant of garden centres and companies in the horticultural industry, and one of the most influential trendsetters in the gardening market in Europe. The speakers will talk, among others, about new trends in the horticultural industry, changes in consumer behaviour due to the pandemic, effective methods of promotion, effective techniques for dealing with a difficult customer, post-crisis marketing, cost optimisation and many other important topics. Participation in the Congress of Horticultural Industry Leaders will enrich every business with a fresh perspective and new ideas for development.
Partners of the event are: Euromonitor International, 1000ideas, r360 Interactive Agency, Grupa MTP.